The vision for this project was clear - simplicity is key. By opting for a clean and uncluttered design, we aimed to make an immediate impact on customers. The minimalist approach helps draw attention to the brand, allowing it to stand out amongst competitors. Utilizing contrasting colors and legible fonts to ensure that the label stands out on grocery store shelves. It's important to strike a balance between being eye-catching and maintaining a sense of elegance and sophistication.